I Vesey Street Goes Worldwide: A Corporate History
This section presents a compact history of the company from its inception
in 1859 through the present. The parallels between the Hartford family's
business development and the current owners of A&P will be explored
along with plans for the company's future growth in Monmouth County.
II As American As A&P
A&P's century of marketing strategies are explored in this section.
From gift premiums through World's Fair celebrations to national radio shows
and magazines, A&P became a household word in the U.S.
III World's Largest Retailer Of Coffee & Tea
The early A&P stores of the 1860's & 70's traded primarily in
tea, coffee and spices. By 1933, Americans purchased four million pounds
of A&P coffee a week. The story of how the company dominated the sale
of the most popular American beverage is fascinating.
IV Lets Go Shopping Way Back When
A chance to "walk into" a classic A&P Economy Store and
view actual product containers.
V From The Atlantic To The Pacific
A&P's mastery of transporting fresh, quality goods throughout the
country was key to its success. Here is how they went about it.
VI The Hartford Family Lifestyle
The lives of the Hartford family were, for the most part, secluded from
the public. Yet they enjoyed their wealth, were extremely generous and participated
in a variety of cultural and philanthropic activities.
VII Summer Vacations At The Jersey Shore
The founding family began spending their summers in Spring Lake at the
turn of the last century. This started a Hartford family migration to Monmouth
County, where many descendants made their homes.
VIII A Woman's Guide To Advertising
1920-40's
A&P's advertising was designed for the ladies of the household. Here
are samples of its classic style. |
